Bringing Global Blueberries To Indian Palates

On June 26, 2025, the Nuts and Dry Fruits Council (India) co-hosted a strategic dinner meeting in New Delhi with Mr. Kevin Hamilton, Vice President – Global Marketing & Communications at the U.S. Highbush Blueberry Council (USHBC), joined by leading blueberry importers from across the NDFC(I) network.

The session spotlighted key insights from the USHBC–India Consumer Survey conducted by Eval360, with Mr. Pankaj Jha (Co-Founder, Eval360 Research & Advisory), and explored the growing market relevance of dried and IQF U.S. blueberries—across retail, institutional, and food processing formats. Innovative solutions like MicroDried blueberries were also discussed as part of a forward-looking dialogue on consumer health trends and functional food innovation.

The evening also facilitated a rich exchange of ideas around market trends, consumer behaviour, and global best practices in functional snacking. Co-hosted under the guidance of Col. Nitin Sehgal, VSM (Retd), CEO, NDFC(I), the discussion was further elevated by insights from leading members of the Council’s importer network – Vishakha Jain (VKC Nuts), Rajeev Pabreja (Commodity Trading Corporation), Nitin Goel (M N Foods), Abhinav Gupta (Lakshmi Enterprises), Gautam Dave (Carmel Group International), Puneet Gupta (S P International), and Lakshay Bedi (Ocean Traders).